known/short part + verb + new or important partLet the sentence build toward the final message. The last part often carries the focus.
Put new, important, or long information near the end. Start lighter, finish with the part you want people to notice.
known/short part + verb + new or important partLet the sentence build toward the final message. The last part often carries the focus.
It + be + adjective/noun + long clauseUse it first when the real subject is a long infinitive or that-clause.
There + be + new noun phrase + place/time detailUse there is or there are to introduce something new instead of making it the first subject.
Anna started a new project at work last week.
Start with the person, end with the new detail.
When you share news, keep the key update for the end: Anna got a promotion yesterday.
With infinitive or that-clauses as subjects, start with it: It was useful to hear Lisa's feedback.
Use there is or there are when the listener does not know the thing yet: There are two empty seats near the door.
English allows some variation, but the ending position matters. New or important information sounds best near the end.
It also helps delay long subjects: It was great to see everyone again.
PUT_MAIN_MESSAGE_AT_THE_ENDw5Start with familiar or short information and move the newest or most important part to the end. This makes the sentence easier to follow and gives the final words more focus.
PUT_LONG_PARTS_LATEw5Keep short, simple parts before long phrases or clauses. Long details sound clearer when they come after the main verb or object.
USE_IT_TO_DELAY_LONG_SUBJECTSw4With a long clause as the subject, use it first and move the clause to the end. This gives the sentence a light start and a strong finish.
CHOOSE_CLEAR_END_FOCUS_WITH_THERE_BEw4When introducing something new, there is or there are lets the new noun phrase come near the end. This helps the listener hear the new item as the focus.
KEEP_ENDING_STRONGw3Do not leave small, predictable words as the final point when a more informative phrase can come last. A strong ending carries the message better.